This study aims to conduct a practical analysis of residents' perceptions and commercial revitalization in alignment with the objectives and commercial characteristics of urban regeneration projects. While existing studies have primarily focused on re...
This study aims to conduct a practical analysis of residents' perceptions and commercial revitalization in alignment with the objectives and commercial characteristics of urban regeneration projects. While existing studies have primarily focused on resident satisfaction surveys following the completion of urban regeneration projects, there is a notable lack of research distinguishing between residents' perceptions of commercial revitalization and the tangible effects of these projects. Therefore, this study comprehensively analyzes residents' perceptions of the impacts of urban regeneration projects on commercial revitalization in selected project areas of Cheongju City. To achieve this, survival analysis was conducted using data on the survival status and duration of commercial establishments, which are closely related to commercial revitalization. Commercial survival rates were derived and compared with the status of commercial facilities in Cheongju City, enabling a multi-faceted evaluation of the effectiveness of urban regeneration projects. Furthermore, to identify the relationship between survival analysis and residents' perceptions, and to assess the impact of COVID-19, FGI(Focus Group Interviews) were conducted with experts responsible for urban regeneration projects, enhancing the reliability of the research. From the perspective of survival analysis, the urban regeneration projects in Uncheon·Sinbong-dong and Uam-dong significantly increased commercial survival rates, thereby contributing to the revitalization of their respective commercial districts. In Naedeok-dong, the commercial survival rate increased slightly, indicating a partial contribution to commercial revitalization. In terms of residents' perceptions, Uncheon·Sinbong-dong demonstrated relatively high levels of satisfaction, while Uam-dong showed average levels. The results revealed that hardware-focused projects exhibited higher satisfaction scores, and differences in community revitalization and sustainability significantly influenced residents' perceptions. In contrast, Naedeok-dong showed relatively low levels of satisfaction, with notable differences depending on the project’s nature, sustainability, and promotional efforts. The FGI with experts confirmed the close relationship between urban regeneration projects and commercial revitalization. Specifically, urban regeneration projects were found to significantly influence the commercial survival rates of food service businesses. Hardware-focused projects, such as specialized street construction and anchor space development, were identified as the key drivers of commercial revitalization. Additionally, while the three study areas experienced temporary commercial closures and reductions during the COVID-19 period, the extent of commercial revitalization remained relatively stable due to new business openings and changes in commercial types. This study is significant as it derives commercial survival rates and integrates residents' perceptions, survival analysis, and expert FGI to comprehensively analyze the impacts of urban regeneration projects on commercial revitalization. By doing so, it provides valuable insights into the relationships between urban regeneration projects and the revitalization of commercial areas. However, limitations regarding the timing of project analysis and the evaluation indicators remain, and future research should address these limitations to enable more in-depth and refined analyses.