통합기술수용이론(UTAUT)을 활용한 웨어러블 디바이스 사용의도에 관한 연구

다국어 초록 (Multilingual Abstract)

This paper explores factors associated with the adoption of wearable devices that are attracting attention as next generation smart devices using unified theory of acceptance and use of technology (UTAUT). More specifically, this research tries to examine how performance expectancy, effort expectancy, social influence, and facilitating conditions from original UTAUT affect the intention to use wearable devices and find out whether consumer innovativeness has a moderating effect. Data were collected from 158 respondents in their 20s and 30s rated as the most promising market for wearable devices. The results of multiple regression analysis shows that performance expectancy, social influence, and facilitating conditions from original UTAUT have a positive effect on the intention to use wearable devices. On the other hand, effort expectancy does not have a statistically significant effect on the intention to use wearable devices. And, consumer innovativeness plays a role of moderating variable between the relationship between effort expectancy and wearable device usage intention. Based on the results of the study, practical implications and potential future research areas are suggested.

참고문헌 (Reference)

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