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      소셜 네트워크 서비스(SNS) 이용동기가 사회자본에 미치는 영향에 관한 연구 : 감성지능의 조절효과를 중심으로 = (The)influence of social network service on the social capital

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      https://www.riss.kr/link?id=T12716204

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      다국어 초록 (Multilingual Abstract)

      Social network services are emerging as a promising IT-based business, with some services already being provided commercially such as Facebook, Cyworld and Twitter. Social network sites such as CyWorld, and MySpace allow individuals to present themselves, articulate their social networks, and establish or maintain connections with others. These sites can be oriented towards work-related contexts.
      However, it is not yet clear which potential audience groups will be key social network service participants. Moreover, the process showing how an individual actually decides to start using a social network service may be somewhat different from current web-based community services.
      Social capital define as the sum of the resources, actual or virtual, that accrue to an individual or a group by virtue of possessing a durable network of more or less institutionalized relationships of mutual acquaintance and recognition.
      Social capital broadly refers to the resources accumulated through the relationships among people. Social capital is an elastic term with a variety of definitions in multiple fields. Social capital is a sociological concept, which refers to connections within and between social networks.
      Hence, the aims of this paper are twofold. First, This paper empirically examine how social network services characteristics affect social capital. Next, This paper examine if emotional quotient could be a moderator between social network service and social capital.
      This paper seeks to test the hypothesis by examining how social network services characteristics and emotional quotient can jointly influence social capital.
      To examine if these positive effect has some further effect on social capital. following research model is presented <figure 1>.
      <figure 1> Conceptual model for Empirical Research
      In order to explore my research hypotheses regarding the relationship between social network services use and social capital, we conducted regression analyses. First, under the result of regression analysis for testing hypothesis, social network services use have a critical effects on
      social capital. Second, according to the result that observe whether emotional quotient play a moderating role in relation between social network services use and social capital.
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      Social network services are emerging as a promising IT-based business, with some services already being provided commercially such as Facebook, Cyworld and Twitter. Social network sites such as CyWorld, and MySpace allow individuals to present themsel...

      Social network services are emerging as a promising IT-based business, with some services already being provided commercially such as Facebook, Cyworld and Twitter. Social network sites such as CyWorld, and MySpace allow individuals to present themselves, articulate their social networks, and establish or maintain connections with others. These sites can be oriented towards work-related contexts.
      However, it is not yet clear which potential audience groups will be key social network service participants. Moreover, the process showing how an individual actually decides to start using a social network service may be somewhat different from current web-based community services.
      Social capital define as the sum of the resources, actual or virtual, that accrue to an individual or a group by virtue of possessing a durable network of more or less institutionalized relationships of mutual acquaintance and recognition.
      Social capital broadly refers to the resources accumulated through the relationships among people. Social capital is an elastic term with a variety of definitions in multiple fields. Social capital is a sociological concept, which refers to connections within and between social networks.
      Hence, the aims of this paper are twofold. First, This paper empirically examine how social network services characteristics affect social capital. Next, This paper examine if emotional quotient could be a moderator between social network service and social capital.
      This paper seeks to test the hypothesis by examining how social network services characteristics and emotional quotient can jointly influence social capital.
      To examine if these positive effect has some further effect on social capital. following research model is presented <figure 1>.
      <figure 1> Conceptual model for Empirical Research
      In order to explore my research hypotheses regarding the relationship between social network services use and social capital, we conducted regression analyses. First, under the result of regression analysis for testing hypothesis, social network services use have a critical effects on
      social capital. Second, according to the result that observe whether emotional quotient play a moderating role in relation between social network services use and social capital.

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      목차 (Table of Contents)

      • 목 차
      • 표목차ⅳ
      • 그림목차ⅴ
      • 목 차
      • 표목차ⅳ
      • 그림목차ⅴ
      • 제1장 서론 1
      • 제1절 연구의 필요성 및 목적1
      • 제2절 연구의 방법 및 구성 5
      • 제2장 이론적 배경 7
      • 제1절 소셜네트워크 서비스에 대한 이해 7
      • 1. 소셜 네트워크 서비스의 정의 7
      • 2. 소셜 네트워크 서비스의 특징 및 현황 10
      • 3. 소셜 네트워크 서비스의 선행연구 21
      • 제2절 사회자본 24
      • 1. 사회자본의 정의 24
      • 2. 사회자본의 특징 및 구성요소 28
      • 3. 사회자본의 선행연구 33
      • 제3절 감성지능 37
      • 1. 감성지능의 정의 37
      • 2. 감성지능의 특징 및 구성요소 40
      • 3. 감성지능의 선행연구 44
      • 제4절 소셜 네트워크 서비스, 사회적 자본 및 감성지능의 관계 46
      • 1. 소셜 네트워크 서비스와 사회적 자본의 관계 46
      • 2. 소셜 네트워크 서비스와 감성지능의 관계 47
      • 3. 사회자본과 감성지능의 관계 48
      • 제3장 연구가설 및 방법 50
      • 제1절 연구모형 및 가설의 설정 50
      • 1. 연구모형의 설정 50
      • 2. 연구가설의 설정 51
      • 제2절 조사연구 방법 53
      • 1. 조사대상 및 자료수집 53
      • 2. 분석방법54
      • 제3절 변수의 측정 및 조작적 정의56
      • 1. 독립변수의 조작적 정의 : 소셜 네트워크 서비스의 이용동기56
      • 2. 종속변수의 조작적 정의 : 사회자본57
      • 3. 조절변수의 조작적 정의 : 감성지능 58
      • 제4장 실증연구 분석 및 검증 59
      • 제1절 신뢰성 및 타당성 검증 59
      • 1. 신뢰성 및 타당성 검증59
      • 2. 상관관계 분석63
      • 제2절 가설의 검증 65
      • 1. 소셜 네트워크 서비스와 사회자본의 관계 65
      • 2. 소셜 네트워크 서비스와 사회자본의 사이의 감성지능 조절효과에 대한 검증 67
      • 제5장 결론 및 제언 69
      • 제1절 결론 및 시사점 69
      • 제2절 연구의 한계와 제언 72
      • 참고문헌 74
      • ABSTRACT 84
      • 부록 87
      • 감사의 말씀 92
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