Social network services are emerging as a promising IT-based business, with some services already being provided commercially such as Facebook, Cyworld and Twitter. Social network sites such as CyWorld, and MySpace allow individuals to present themsel...
Social network services are emerging as a promising IT-based business, with some services already being provided commercially such as Facebook, Cyworld and Twitter. Social network sites such as CyWorld, and MySpace allow individuals to present themselves, articulate their social networks, and establish or maintain connections with others. These sites can be oriented towards work-related contexts.
However, it is not yet clear which potential audience groups will be key social network service participants. Moreover, the process showing how an individual actually decides to start using a social network service may be somewhat different from current web-based community services.
Social capital define as the sum of the resources, actual or virtual, that accrue to an individual or a group by virtue of possessing a durable network of more or less institutionalized relationships of mutual acquaintance and recognition.
Social capital broadly refers to the resources accumulated through the relationships among people. Social capital is an elastic term with a variety of definitions in multiple fields. Social capital is a sociological concept, which refers to connections within and between social networks.
Hence, the aims of this paper are twofold. First, This paper empirically examine how social network services characteristics affect social capital. Next, This paper examine if emotional quotient could be a moderator between social network service and social capital.
This paper seeks to test the hypothesis by examining how social network services characteristics and emotional quotient can jointly influence social capital.
To examine if these positive effect has some further effect on social capital. following research model is presented <figure 1>.
<figure 1> Conceptual model for Empirical Research
In order to explore my research hypotheses regarding the relationship between social network services use and social capital, we conducted regression analyses. First, under the result of regression analysis for testing hypothesis, social network services use have a critical effects on
social capital. Second, according to the result that observe whether emotional quotient play a moderating role in relation between social network services use and social capital.