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https://www.riss.kr/link?id=O107685795
2021년
eng
1049-6491
1540-7594
SCOPUS
학술저널
Journal of promotion management
921-951 [※수록면이 p5 이하이면, Review, Columns, Editor's Note, Abstract 등일 경우가 있습니다.]
0
상세조회0
다운로드
Promotional Framing Affects Repurchase Intention: Roles of Consumer Gender and Product Nature
Mobile Communication and Seniors: An Exploratory Study on Their Consumption of Apps
Joy to the (Shopper) World: An S-O-R View of Digital Place-Based Media in Upmarket Shopping Malls
The Television Cult: Prevalence of Brand Placements in an Indian Reality Show