중국 대학의 광고사진 교육에 관한 연구 = Research on Advertising Photo Education at Chinese Universities

다국어 초록 (Multilingual Abstract)

From the 2011 interview with Professor Xie Aijun of Xi’an Academy of Fine Arts, I learned that the current photography education is developing more and more in two aspects. On the one hand, the photography education of traditional art colleges that adhere to elite education, on the other hand, to cultivate the photography education of professional photographers, and each has space for development.There are more and more universities majoring in photography, and in addition to a few colleges with long qualifications and profound academic background with a distinct overall appearance, the appearance of many colleges and universities is vague and ambiguous, with heavy traces of imitation of each other, and the photography practice and theoretical research of some college teachers lack.
To this end, the purpose of this paper not only through questionnaire survey, using data analysis to understand the current situation of advertising photography in Chinese universities, to the university teachers, and the arrangement of advertising photography courses, and through the university of each school website search, found the United States, South Korea part of the advertising photography training goals and curriculum compared with Chinese universities, understand their own advantages and disadvantages, hope advertising photography education can get the attention of university education.Combined with the advantages and resources of university photography education in other countries, we hope to provide some reference for Chinese photography education, and also let other countries better understand the advantages and disadvantages of Chinese advertising photography, and give enlightenment for the development of university advertising photography in the future.

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