What Matters for Innovation and Leadership in Women eBusiness? : A research on women-led enterprise In China

다국어 초록 (Multilingual Abstract)

To explore the strategy of women enterprises for making more effective performance in the digital economy, people first characterize those who have done better than the others. In this paper we introduce one of our research area which focus on the eBusiness usage index (with 5 sub-categories) and demonstrate that the women enterprises whose leaders have higher educated are more involved in the digital economy. This result is tested by a statistical test (two sample t-test) as well as simple comparison by average scores. Detailed studies show that education makes more significant impacts on two categories of the. eBusiness usage index. The research suggests that women entrepreneurs could make their eBusiness more competitive by enhancing and enriching their knowledge-based background.