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5 김주란, "The roles of cause involvement and cause acts in a social marketing campaign" 한국마케팅과학회 24 (24): 426-440, 2014
6 Schaltegger, S., "The international yearbook of environmental and resource economics 2005/2006: A survey of current issues" Edward Elgar 185-222, 2005
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8 M. J. Barone, "The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?" Springer Nature 28 (28): 248-262, 2000
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