The Effects of Frivolous Comments on the Performance of Computer-Mediated Group Idea Generation = 컴퓨터 기반 아이디어 생산 그룹에서 발생하는 비생산적 의견이 성과에 미치는 영향에 관한 연구

국문 초록 (Abstract)

전통적인 대면 방식이나 노미널 방식 브레인스토밍에 비해 우수한 생산 효율성을 보여 온 컴퓨터 기반의 브레인스토밍 또한 극복해야 할 여러 한계점을 가지고 있다. 이들 중 주의력을 분산시키는 아이디어 생산과 무관한 불성실한 의견들의 악영향은 간과되어 왔다. 본 연구는 이러한 불성실한 의견들의 비율을 0%, 20%, 45%로 조절하여 이들이 생산성에 미치는 영향을 실험하였다. 실험결과 불성실한 의견들에 노출되지 않은 개인들에 비해 노출된 개인들이 소셜 로핑을 더 많이 보여주는 것으로 나타났다. 그러나 20%의 적당한 자극에 노출된 개인들이 전혀 또는 많은 자극에 노출된 개인들에 비해 높은 생산성을 보여주는 것으로 나타났다. 이는 후자 (0%와 45%의 자극에 노출된 개인들) 의 경우 전자 (%의 자극에 노출된 개인들에) 에 비해 자신들의 역할이 상대적으로 생산성향상에 중요하지 않다는 인식에 노력을 기울이지 않는데 기인한 것으로 해석된다. 따라서 앞으로의 연구에서는 불성실한 의견들을 걸러내는 기법에 고찰이 필요하다고 본다.

다국어 초록 (Multilingual Abstract)

Despite superior performance of computer-based brainstorming over other means such as Nominal and Face-to-Face brainstorming, prior research points out many remaining process losses that hinder the performance of computer-based brainstorming. Studies have, thus far, focused on how to improve process gains while neglecting how to mitigate process losses that may be more efficient and effective to enhance productivity. One aspect of such process losses that have received little attention is how to control task-irrelevant comments that often have a negative contagion effect on performance. This study posits that such frivolous comments draw more attention faster than task-relevant information and are more likely to induce the same or similar type of comments, undermining performance norm. The results showed that individuals who were exposed to frivolous comments stimuli exhibited more social loafing than individuals who were not exposed to such stimuli. However, interestingly, individuals in the moderate junk comment condition performed better than individuals in the 0% and 45% junk comments conditions. Unlike our prediction, it appears that an extra dose of random noise can be beneficial rather than hindering the performance under the conditions of normal distribution of high, low, and medium performers and constant high-quality ideas stimulation. In sum, feelings of dispensability in the 0% and 45% junk comments condition have further induced “diminishing marginal utility,” depressing overall task performance. The implications of these findings for future research, as well as the implications for the design of group idea generation procedures are discussed.

목차 (Table of Contents)

• Ⅰ. Introduction
• Ⅱ. Theoretical Framework and Hypotheses
• Ⅲ. Methods
• Ⅳ. Results
• Ⅴ. Discussion
• Ⅵ. Conclusion
• References
• <요 약>

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