Applying the Q methodology, Japanese female college students’ subjective perception of cheese dakgalbi was studied. The Q sample was finalized with 29 Q statements. The P sample was 21 sophomore students of Tokyo Women’s University living in Japan...
Applying the Q methodology, Japanese female college students’ subjective perception of cheese dakgalbi was studied. The Q sample was finalized with 29 Q statements. The P sample was 21 sophomore students of Tokyo Women’s University living in Japan. As a result of the analysis, subjective perception was classified into three types. Curiosity and interest in new food (Type 1), Hallyu type (Type 2) whose interest in Korean Wave, such as k-pop, has influenced the consumption of cheese dak galbi, and people who love others through photos posted on Instagram. It was classified into a total of three types, including the conscious others consciousness type (type 3)