The purpose of was to competitive strategy to differentiate a business of food service corporation on the basis of internal resources and external environment, and establishes the cause of business performance. In resource based view, empirically anal...
The purpose of was to competitive strategy to differentiate a business of food service corporation on the basis of internal resources and external environment, and establishes the cause of business performance. In resource based view, empirically analyzes the cause-effect relation among Environmental uncertainty, intangible resources of corporation, continuities of core competence, differentiation strategy and Business performance. For this study, a research model was suggested, and empirical analysis examined the reliability and the validity from exploratory factor analysis and confirmatory factor analysis; using structural equation model(SEM), 4 hypotheses were examined. The result of study modelling were RMR=.074, GFI=0.895, AGFI=0.844, NFI=0.895, CFI=0.945, RMSEA=0.068 at the level of x2=220.890(df=115, p<0.001). According to all the model-fit indices were qualified with the recommended values(0.90<GFI, 0.90<NFI, RMSEA<0.05), indicating that the overall model fit was acceptable. Environmental uncertainty of food service corporation had negative effect on differentiation strategy(t=-1.549, p>0.05), intangible resources of corporation(t=6.652, p<0.001) and continuities of core competence(t=2.790, p<0.05) had positive effect on differentiation strategy. Differentiation strategy also had positive effect on the business performance(t=5.580, p<0.001).