미디어 생산연구의 계보 : 연구 전통과 자원의 계승 및 단절

국문 초록 (Abstract)

이 연구는 언론학에서의 ‘미디어 생산(자)연구’의 연구사적 배경과 지적 자원들을 검토함으로써 현재의 생산연구와의 계승과 단절의 관계를 살펴본다. 특별히 1970년대 이후 영미권의 미디어 사회학－뉴스룸 사회학, 혹은 뉴스 생산연구-의 시대적 전후 맥락을 검토하는 방식을 통해, 미디어 생산연구가 오늘날에 이르는 국면들을 살펴본다. 따라서 여기서는 1950∼1960년대의 주류 매스 커뮤니케이션 연구에서 시작되었던 ‘커뮤니케이터’ 연구의 시기, 1970∼1980년대의 뉴스 생산의 사회학 연구의 시기, 그리고 1990년대 이후 다양한 미디어 영역(특히 TV와 영화)으로 확장되면서 한층 주제가 세분화된 ‘현대적’인 의미의 생산연구의 시기가 다루어진다. 그리고 이 연구는 다음 세 가지 쟁점을 중심으로 미디어 생산연구가 여전히 해결하지 못한 지점들을 살펴본다. 첫째, 우리 시대의 미디어 · 문화산업의 ‘비물질적’ · 개인적 · 창조적 노동의 현실에 부합하는 미디어 생산연구를 위한 이론 자원들은 여전히 지나치게 부족하다. 둘째, 개인과 조직, 권력과 위계, 관행과 편향 등에 관하여 물신화되어 버린 사회학적 이분법의 범주적 오류들을 가려내고, 그 대립 관계를 전면적으로 갱신하는 것이 필요하다. 마지막으로 디지털미디어 환경에서 참여 관찰 연구를 넘어서거나 대체할 수 있는 연구방법론의 구상이 앞으로도 가능할지에 대해 근본적인 질문을 던져야 한다. 이 연구는 이상의 논의를 통해 국내외에 걸친 미디어 생산자 연구의 전통은 결코 과거의 것으로만 남아 있지 않으며, 역설적으로 근본적인 갱신의 작업을 통해 새로운 돌파구를 마련하는 것이 가능함을 주장하고자 한다.

다국어 초록 (Multilingual Abstract)

This study looks at the relationship between succession and disconnection with current production research by examining the intellectual background and theoretical resources of the media production studies. In particular, we examine the various historical aspects of media production studies that have expanded to the present day by examining the intellectual context of media sociology in the United States since the 1970s - newsroom sociology, or news production researches. Therefore, here, the period of ‘communicator’ research that began in the mainstream mass communication study of the 1950s and 1960s, the period of sociological studies of news production in the 1970s and 1980s, and the expansion into various media fields (especially TV and movies) since the 1990s - the period of media production studies in the contemporary sense, where the subject has been further subdivided - is covered. And this study argues that the following three issues are still unresolved in media production studies. First, it is necessary to screen out the categorical errors of the sociological dichotomy that has been fetishized about individuals and organizations, power and hierarchies, practices and biases, and to renew this confrontation. Second, the theoretical resources for media production studies in line with the reality of “immaterial”, personal and creative labor of our time are still insufficient. Finally, the fundamental question should be raised as to whether a research methodology that can replace ethnographical observation in a digital media environment is possible in the future. Through this discussion, this study intends to insist that the tradition of media producer studies never remains the past, and it is possible to provide a new breakthrough through fundamental renewal work.

목차 (Table of Contents)

• 1. 문제 제기
• 2. 미디어 생산에 대한 최초의 관심: 전통적 매스 커뮤니케이션 연구와 ‘커뮤니케이터’
• 3. 1970년대 뉴스 생산연구: 새로운 이론적 계기의 마련
• 4. 미디어 생산연구의 전통과 계승
• 5. 결론
• 참고문헌

참고문헌 (Reference)

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