세분시장별 휴양관광지 선호도 분석- 인도양/남태평양 부근의 휴양지 중심으로- = Analysis of Resort Destination Preferences by Segmented Groups- Centering on resorts in the vicinity of the Indian Ocean/the South Pacific-

다국어 초록 (Multilingual Abstract)

The purpose of this study was to survey tourists' demand for resort destinations and examine the differences in preference levels among selected five resort destinations in the vicinity(Maldives, Seychelles, Mauritius, New Caledonia, Tahiti) of the Indian Ocean/the South Pacific by the characteristic of tourists(demographic characteristics and travel behavioral characteristics). In addition, competition analysis was conducted through the elements of the five resorts destination; awareness, accessibility, and preference. The results of analyses according to the study task are set forth as follows. First, among tourism activities expected from resort destinations, ‘recuperation and rest’ were the most preferred followed by, ‘island tours’ and ‘city-sightseeing and shopping’ in order of precedence. Second, among demographic characteristics, marriage statuses and age groups were shown to be significantly related to grounds for market segmentation which is related to preference for resort destinations. Third, the awareness, accessibility, and visitation rates of the five resort destinations were examined. According to the results, tourists perceived psychological distances to resorts with higher awareness to be shorter and showed high visitation rates accordingly(e.g., Maldives and New Caledonia).

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