탄소성적표지제에 따른 소비자 행동 분석 = Consumer behavior analysis on Carbon footprint labelling system

다국어 초록 (Multilingual Abstract)

The purpose of this research is analyzing eco-friendly consumer characteristic and investigating consumer characteristic. which affects carbon footprint labelled product. by way of analyzing consumer purchasing behavior of carbon footprint labelled product.
We conducted our research at Boo-cheon Yeo-wol mart of Home Plus. We had total 196 sample data for final analysis. which had been collected from November 14th to 22nd of 2009. We used SPSS for Windows 18.0 program in doing frequent analysis reliability analysis. t-test one-way ANOVA X2-test and binary logistic regression. Sales data of Home Plus Boo-cheon Yeo-wol mart had been used to deduce consumer characteristic.
Consumers who buy carbon footprint labelled products are eco-friendly consumers. It is important to analyze their characteristic to meet their requirement to analyze characteristic of non-eco-friendly consumers and explore the possibility of changing them into environment-friendly consumers. Accordingly we classified consumers into eco-friendly consumers and non-eco-friendly consumers. dependent on their environment awareness and eco-friendly consuming behavior. Then we analyzed the awareness. buying intent and buying experience. in relation to demographic variables and carbon footprint labelling products.
Global climate change is becoming more serious due to rapid increase of greenhouse gas.
Carbon footprint labelling system in Korea had been enforced only recently. We believe this research is meaningful in exploring current status and suggesting advertising plan on carbon labeling system by exploring consumer buying behavior on carbon footprint labelled product.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 선행연구 검토
• Ⅲ. 연구가설 및 설문조사방법
• Ⅳ. 분석결과
• Ⅴ. 결론 및 정책제언
• 참고문헌