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      지속가능한 지역축제를 위한 메인 프로그램이 만족도에 미치는 영향 연구 = The Study on Regional Festival’s Main-Programs Affecting the Sustain -ability

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      https://www.riss.kr/link?id=A105024807

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      다국어 초록 (Multilingual Abstract)

      Since the age of local autonomy was opened, many local governing bodies have spent a lot of financial investment and effort developing regional festivals as means of facilitating the place marketing and regional economic development, in order to aim a...

      Since the age of local autonomy was opened, many local governing bodies have spent a lot of financial investment and effort developing regional festivals as means of facilitating the place marketing and regional economic development, in order to aim at maximizing the effects with limited resources. However, the negative points about the themes of regional festivals and the service factors of programs have been increasingly made. It is commonly pointed out that the current regional festivals are not diverse in the contents of the festivals, and planned and proceed in an uniform way. Therefore, this study is aimed at analyzing the following points; firstly, whether or not the factors of main programs in regional festivals reflect the main themes and images of the festivals well, secondly, how the factors of main programs in the regional festivals affect the satisfaction of the regional festivals, and thirdly, how the program matching with the image of regional festivals affect the satisfaction of regional festivals.

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      다국어 초록 (Multilingual Abstract)

      Since the age of local autonomy was opened, many local governing bodies have spent a lot of financial investment and effort developing regional festivals as means of facilitating the place marketing and regional economic development, in order to aim a...

      Since the age of local autonomy was opened, many local governing bodies have spent a lot of financial investment and effort developing regional festivals as means of facilitating the place marketing and regional economic development, in order to aim at maximizing the effects with limited resources. However, the negative points about the themes of regional festivals and the service factors of programs have been increasingly made. It is commonly pointed out that the current regional festivals are not diverse in the contents of the festivals, and planned and proceed in an uniform way. Therefore, this study is aimed at analyzing the following points; firstly, whether or not the factors of main programs in regional festivals reflect the main themes and images of the festivals well, secondly, how the factors of main programs in the regional festivals affect the satisfaction of the regional festivals, and thirdly, how the program matching with the image of regional festivals affect the satisfaction of regional festivals.

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      학술지 이력

      학술지 이력
      연월일 이력구분 이력상세 등재구분
      2016 평가예정 계속평가 신청대상(신규평가)
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