부정클릭의 형사법적 문제점과 대처방안 = The Criminal Issues on Click

다국어 초록 (Multilingual Abstract)

Recently, Internet(online) advertising provides an immense amount of profits to companies in advertisement business and by 2011 it is projected to surpass television revenues. In this advertising market, Google, the world best search engine company, specialized in search-based advertisement, developing two major advertising forums--AdWords and AdSense.
But the behavior threatening to search-based online advertising, so called as "Click Fraud" is beginning to appear. Click fraud describes a range of behaviors that generate clicks on internet advertisements that are not made by potential interested customers, but by people or automated programs for ulterior purposes. These clicks increase prices for the advertiser without providing the corresponding commercial benefit that the advertiser expect. Malicious clicks may purposefully generate money for the offending party or, alternatively, may eliminate a competitor's advertising budget. Google has defined click fraud as the intentional clicking of an online advertisement for a reason "other than to view the underlying content".
In Korea, click fraud is regarded as a new criminal behavior by government and e-commerce companies. Click fraud is the behavior which violates online search advertisement market and the stablity or trust in information networks.
Yet, existing law and policy combating click fraud can't properly apply to this behavior.
In this study, I would like to suggest that it is necessary to deal with click fraud by criminal approach and the statutes of Criminal Act and the Act on Promotion of Information and Communications Network Utilization and Information Protection, ETC. should be amended.

목차 (Table of Contents)

• Ⅰ. 들어가는 말
• Ⅱ. 부정클릭의 개념 및 작동원리
• Ⅲ. 부정클릭에 대한 사례 및 우리 나라 판례의 태도
• Ⅳ. 부정클릭에 대한 형사법적 대처방안의 모색
• Ⅴ. 나오는 말
• 참고문헌

참고문헌 (Reference)

1 이정훈, "컴퓨터등장애업무방해죄의 성립 요건" 한국비교형사법학회 8 (8): 381-406, 2006

2 한국인터넷진흥원, "인터넷광고의 부정클릭 방지를 위한 정책 체계 수립" 2010

3 한국인터넷진흥원, "인터넷광고 관련 국내 · 외 법 · 제도 동향 조사 · 분석 위탁용역" 2009

4 한국정보사회진흥원, "인터넷 이용자 보호체계 개선방안 연구" 2008

5 한국인터넷진흥원, "인터넷 부정클릭 피해 실태조사" 2010

6 오창우, "인터넷 검색광고 요금체계의 특징 및 부정클릭 유형에 관한 연구" 한국광고학회 19 (19): 7-27, 2008

7 이정훈, "온라인광고 어뷰징행위에 대한 형사법적 고찰" 중앙법학회 14 (14): 77-110, 2012

8 대한변호사협회, "검색광고시장의 법적 문제점" 2008

9 한국인터넷진흥원, "건전한 인터넷광고 유통기반 조성방안 구축 연구" 2010

10 Amy Tracy, "Technology Law--Great Google-y Moogley : The Effect and Enforcement of Click Fraud and Online Advertising" 32 : 2010

11 Edward H. Freeman, "Click Fraud: Google v. Auctions Expert International" 14 (14): 2005

12 Petter Gottschalk, "Categories of financial crime, In Journal of Financial Crime" Emerald Group Publishing Limited 2010

13 이경전, "CPC 방식의 키워드 검색 광고에서의 사기클릭의 정의와 대응 방안 평가" 2008

14 Google, Inc, "Annual Report (Form 10-K), at 25"