매체별 신뢰도의 유사성 및 차별성 분석연구 = 기자와 수용자 비교분석을 중심으로

다국어 초록 (Multilingual Abstract)

This study analyzed media credibility and news credibility of terrestrial TV, newspaper and Internet as well as compared report's evaluation with audience's evaluation. According to results, reporter's news credibility of newspaper and TV are higher than audience's news credibility of them. Audiences evaluated news credibility of internet higher than reporter did. Results from factor analysis of media news credibility show that terrestrial TV news credibility have 2 factor compositions ('professionalism' and 'fidelity') from reporter's evaluation and 3 factor compositions ('professionalism,' 'fidelity,' and 'objectivity') from audience's evaluation. Newspaper shows 3 factor compositions ('fairness,' 'fidelity,' and 'news value') from reporter's evaluation and 3 factor compositions ('fidelity,' 'fairness,' and 'accuracy') from audience's evaluation. News credibility of internet have 3 factor compositions('fairness,' 'fidelity,' and 'news value') from reporter evaluation and 3 factor compositions('fidelity,' 'fairness,' and 'accuracy') from audience.
According to results of regression analysis on news credibility and media credibility, factors of news credibility ('the perfect,' 'respect for privacy,' 'concern to public interest') from reporter have positive effect on newspaper and terrestrial TV credibility. 'Non-bias,' 'up-to-date,' and 'watching out for user interest' have positive effect on Internet credibility. In the case of audience, factors of news credibility ('objectivity,' 'reliability,' 'reporter and media of expression personal opinion non-intervention,' 'respect for privacy,' 'local community peace consideration') have positive effect on terrestrial TV credibility. 'Fairness,' 'the perfect,' 'depth of information,' 'creativity,' 'respect for privacy,' and 'watching out for user interest' have positive effect on newspaper credibility. Finally, 'creativity,' 'accuracy,' 'up-to-date,' 'respect for privacy,' 'concern to public interest,' 'local community peace consideration' have positive effect on Internet credibility.

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