중소기업의 경쟁전략 모델에 관한 비교연구 = A Comparative Study on the SMEs' Competitive Strategy Model

다국어 초록 (Multilingual Abstract)

In today's rapidly changing business environment, companies are constantly facing market competition. The rapid change in knowledge-based information society and technology requires companies to maintain competitiveness to survive in such a competitive situation.
This study aims to compare the competitive strategy models of SMEs based on the existing research problems. Specifically, first, I would like to consider the concept of SMEs. Second, we will look at the types of competitive strategy models. Third, draw out the research results and implications. The results of this study are as follows. First, the low-cost strategy, the differentiation strategy, and the defensive strategy type were compared. In other words, the result of the comparison did not mention the integration model of the two strategies. Second, the differentiation strategy was similar to the type of exploratory strategy, and the low cost and price were similar to the type of defensive strategy. Third, in E. Segev's study, in order to compare the types of two strategies, we analyzed the similarity of each other in the two dimensions of consistency (internal consistency of strategies) and proactive responsiveness. In other words, it was suggested that the type of exploratory strategy similar to the type of differentiation strategy and the differentiation focus, the defensive type is similar to the low-cost strategy, the cost-focused strategy, and the reactive type of ambiguous strategy.