Assessing Service Quality in Public and Private Medical Schools of Pakistan: a faculty`s perceptive = Assessing Service Quality in Public and Private Medical Schools of Pakistan: a faculty`s perceptive

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Purpose: Higher education institutions operated by public and private possession, differ in the methods for administration and decision making. Stakeholders of each sector experience a different proposition of benefits and services. As the role of propelled and satisfied faculty in conferring quality education is imperative so this study is devoted to the faculty concerns and issues. The reason for this paper is to analyze, examine and compare the service quality perceived by the faculties of both public and private sector medical schools geographically located within Punjab, which is the largest province (with 60% of Population) of Pakistan. Methodology: A survey instrument based on the recommendations of Waugh, R. F. (2002) and Owlia & Aspinwall (1996) was customized and contextualized to assess the service quality dimensions. Five dimensions included in the final instrument are listed below Tangibility: Physical appearance and infrastructure such as building equipments Content: The degree of significance of schooling material to the student needs Competence: The proficiency and knowledge of faculty members Reliability and Responsiveness: Availability of safe and reliable administrative suggestion Assurance and Empathy: Experience the courtesy and assurance while interacting with school administration. Non-Probability Purposive Convenience sampling was utilized to collect data from 349 faculty members of 10 different medical schools of Punjab. The independent sample t-test was employed in this study to identify the difference in perceived service quality of public and private sector medical school. Findings: Results of the independent sample t-test show that academic staff members perceive three dimensions Content , Reliability and Responsiveness, Assurance and Empathy significantly different in public and private medical schools (p<0.05) whereas in case of Tangibility, and Competence faculty members difference in opinion is statistically insignificantly in case of Tangibility and Competence (p>0.05). Originality of Paper: This is the first exertion in medical schools settings to quantify and compare the service quality perceived by faculty members which are main determinant of overall quality of higher education. This paper may be used for improving managerial/ administrative practices and can likewise be utilized a base for further research in related fields.