PEST 분석을 통해 본 전기자전거 활성화를 위한 서비스 시스템 디자인

다국어 초록 (Multilingual Abstract)

Objective: The aim of this study is providing a direction and implication to expand the e-bike market based on the macro-environment analysis. Background: The demand of e-bike has been growing fast. Especially, Asian countries such as Japan and China, and several European countries including Germany and Netherlands possess high market share. Comparing to these countries, however, Korean e-bike market is relatively small. And Korea 4 Major river bike road is suitable market to be adopted. Method: In order to understand the macro-environmental situation related to an e-bike market, a PEST analysis was conducted. The results of PEST analysis was presented in terms of the Product service system design. The status of four environments (Political, Economic, Social and Technological environment) was decided based on literature reviews. Then, it was plotted on the graph. As a plot located in the lower level, it indicated more potential to be improved or developed. Results: As a result, the political and social conditions displayed lower level of maturity compared to economic and technological conditions. Among them, the technological environment showed the highest level of development. Conclusion: To settle down the e-bike system and vitalize its usage, it is needed to bridge the gap between underdeveloped environments (political and social) and developed environments (economic and technological). In order to achieve this, the role of ergonomics and design is vital. In particular, it is expected to develop an e-bike system in order to enhance the usability and social recognition of an e-bike. Application: The integration of PEST analysis and the Product service system design provide not only a new way to investigate macro-environment, but also a useful insight to enlarge the e-bike market. In addition to that, it suggests a direction to reduce the gap between the peoples who are related to an e-bike system, but came from different fields.

목차 (Table of Contents)

• ABSTRACT
• 1. 연구배경 및 동기
• 2. 연구 방법
• 3. 자료 분석 및 결과
• 4. 시스템 디자인 방향성 제시
• 5. Discussion and Further study
• 참고문헌