재활용 행동 집단별 소비자특성과 영향요인에 관한 비교연구 = A Comparison of Consumer Characteristics between high and low Group in Recycling Behavior

다국어 초록 (Multilingual Abstract)

The purpose of this study is to examine consumer characteristics according to the recycling behavior and analyze the affected variables on recycling behavior. For the empirical analysis, the data was collected 585 consumers from May 14 to June 8, 2001. The statistical methods for this study were descriptive statistics, t-tests, cross tables, ANOVA and multiple regression analysis using SPSS PC program.
The major findings of this study were as follows:
1. Convenience was important variables to explain the recycling behavior of household trash between two groups, but extrinsic incentives of rewards for undertaking the behavior was not significant. 2. Intrinsic motivation like as perceived consumer difficulties(PCD), perceived consumer effectiveness(PCE), recycling attitude, and ethic was significant variables to compare two groups. 3. Recycling knowledge was important to explain the recycling behavior, but no impact on recycling behavior. 4. Except age, all of socially demographic variables were significant to compare the recycling behavior of two groups. 5. Recycling attitude and convenience had influence on recycling behavior. Especially, ethic had influence on low level recycling behavior of consumer group.

목차 (Table of Contents)

• Ⅰ. 문제제기
• Ⅱ. 이론적 배경
• Ⅲ. 연구방법
• Ⅳ. 결과분석
• Ⅴ. 결론 및 제언
• 참고문헌