1 박현희, "희소성 메시지 유형에 따른 소비자 태도효과 : 온라인 화장품 광고에 있어 관여도와 자기감시성의 조절효과를 중심으로" 한국전략마케팅학회 19 (19): 29-47, 2011
2 양윤, "자기해석, 초점정서, 광고 내 맥락이 금연 공익광고 태도에 미치는 영향" 한국광고학회 21 (21): 245-270, 2010
3 정강옥, "심볼의 디자인 전형성에 따른 소비자 브랜드 반응에 관한 연구- 소비자 정보처리 스타일의 조절 역할을 중심으로" 한국마케팅관리학회 7 (7): 1-26, 2002
4 박혜정, "심리적 변수와 소비관련 변수가 패션의식에 미치는 영향" 복식문화학회 22 (22): 979-996, 2014
5 양윤, "시간지연, 해석수준, 제품유형이 소비자의 제품선호에 미치는 영향" 한국광고학회 23 (23): 7-25, 2012
6 박종철, "브랜드 심볼 크기가 제품평가에 미치는 영향: 브랜드 강도와 조절초점의 역할" 한국상품학회 29 (29): 57-67, 2011
7 강은미, "변화추구성향이 에코패션제품의 혁신성 지각과 구매의도에 미치는 영향" 한국소비문화학회 16 (16): 81-97, 2013
8 Jennifer L. Aaker, "“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion" Oxford University Press (OUP) 28 (28): 33-49, 2001
9 Ashok K. Lalwani, "What is the relation between cultural orientation and socially desirable responding?" American Psychological Association (APA) 90 (90): 165-178, 2006
10 Veblen, T., "The theory of the leisure class : An economic study of institutions" Macmillan Company 1899
1 박현희, "희소성 메시지 유형에 따른 소비자 태도효과 : 온라인 화장품 광고에 있어 관여도와 자기감시성의 조절효과를 중심으로" 한국전략마케팅학회 19 (19): 29-47, 2011
2 양윤, "자기해석, 초점정서, 광고 내 맥락이 금연 공익광고 태도에 미치는 영향" 한국광고학회 21 (21): 245-270, 2010
3 정강옥, "심볼의 디자인 전형성에 따른 소비자 브랜드 반응에 관한 연구- 소비자 정보처리 스타일의 조절 역할을 중심으로" 한국마케팅관리학회 7 (7): 1-26, 2002
4 박혜정, "심리적 변수와 소비관련 변수가 패션의식에 미치는 영향" 복식문화학회 22 (22): 979-996, 2014
5 양윤, "시간지연, 해석수준, 제품유형이 소비자의 제품선호에 미치는 영향" 한국광고학회 23 (23): 7-25, 2012
6 박종철, "브랜드 심볼 크기가 제품평가에 미치는 영향: 브랜드 강도와 조절초점의 역할" 한국상품학회 29 (29): 57-67, 2011
7 강은미, "변화추구성향이 에코패션제품의 혁신성 지각과 구매의도에 미치는 영향" 한국소비문화학회 16 (16): 81-97, 2013
8 Jennifer L. Aaker, "“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion" Oxford University Press (OUP) 28 (28): 33-49, 2001
9 Ashok K. Lalwani, "What is the relation between cultural orientation and socially desirable responding?" American Psychological Association (APA) 90 (90): 165-178, 2006
10 Veblen, T., "The theory of the leisure class : An economic study of institutions" Macmillan Company 1899
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