This study examines the barren life of Sasha Jansen, a middle-aged, single woman, in early 20th-century Paris in Jean Rhys’s Good Morning, Midnight. Her distress comes from the oppression of women who fail to be a flâneur, idly strolling the city s...
This study examines the barren life of Sasha Jansen, a middle-aged, single woman, in early 20th-century Paris in Jean Rhys’s Good Morning, Midnight. Her distress comes from the oppression of women who fail to be a flâneur, idly strolling the city streets. Sasha is a rather passive, reluctant urbanite who is compliant with the status quo, neither a protagonist who struggles against the order nor a heroine who happily conforms to traditional conventions. Unlike the major discourses on the female consumer subject, which emphasizes women’s shopping as exhilarating and liberating, Good Morning, Midnight features a heroine who has great difficulty shopping. Although shopping has been taken for granted as entertaining in consumerist studies apart from whether it empowers consumers, for Sasha, an unwilling consumer, it is demanding work, not a leisurely activity. Sasha goes shopping to dress herself in a way that people approve of, not in a way that pleases her. Shopping, in short, is a form of cultural activity used to imitate others so that she can blend into the crowd. By carefully reading Sasha’s experience on the street, in the cafe, at the bar, and at the hotel, this paper investigates a new type of consumerist who has been neglected in consumerist studies in the early 20th century and places her anxiety, depression, and even suicidal urges in a social context.