소비자 가치요인이 서비스 애착에 미치는 영향

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구방법
• Ⅳ. 조사연구
• Ⅴ. 분석 및 결과
• Ⅵ. 결론
• 참고문헌

참고문헌 (Reference)

1 문상기, "브랜드개성이 서비스품질, 서비스가치 및 고객 만족도에 미치는 영향에 관한 연구: 국내 저가 항공사 중심으로" (사)한국관광레저학회 25 (25): 343-366, 2013

2 성영신, "국내 및 해외브랜드의 브랜드성격이 구매행동에 미치는 영향:제품관여도와 자기존중감이 조절효과를 중심으로" 한국광고학회 14 (14): 257-280, 2003

3 박흥식, "관광객 감성가치척도 개발" (사)한국관광레저학회 26 (26): 513-529, 2014

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