성인과 아동의 대응 브랜드확장 평가 차이에 관한 연구

목차 (Table of Contents)

• 요약
• 1. 서론
• 2. 이론적 배경 및 가설의 설정
• 1) 대응 브랜드확장 (Brand Counterextensions)
• 2) 성인과 아동의 유추적 이해능력의 차이
• 3) 가설의 설정
• 3. 연구 방법
• 1) 실험설계 및 표본의 선정
• 2) 실험 자극의 선정 및 조작
• 3) 실험절차 및 변수의 측정
• 4. 연구결과
• 1) 실험 조작적 점검
• 2) 종속변수의 단일 지표화
• 3) 가설의 검증
• 5. 결론
• 1) 연구의 요약 및 시사점
• 2) 연구의 한계 및 후속 연구방향
• 참고문헌
• Abstract

참고문헌 (Reference)

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