공연예술 소비에 문화, 경제, 사회, 정보자본이 미치는 영향 분석 = Analysis for Effect of Cultural, Economic, Social, and Information Capital on Performing Arts Consumption

다국어 초록 (Multilingual Abstract)

This paper aims to analyze factors that influence consumption of performing arts. The performing arts, which is recognized as a relatively higher value-added industry, requires an in-depth understanding of consumers for continuous audience development. Therefore, it is necessary to conduct a research that considers cultural capital, economic capital, social capital, and information capital together that affect individuals’ performing arts consumption. We redefine the four different types of capital and conduct a comprehensive analysis to measure their effects on consumption of performing arts. The results of the study show that cultural capital and economic capital significantly influence the number of viewing frequency, expenditure, and diversity of performing arts consumption. Cultural capital has the largest effect. In relation to social capital, participation in group activities had a significant effect on the viewing frequency and diversity. For information capital, as information consumption increased, the likelihood of pursuing various cultural activities increased. The results of this study have important implications for policy and marketing strategies to revitalize the performing arts market.