中国西安旅游购物市场开发研究 = A Study on the Development of Tourism Shopping Market in Xi an of China

다국어 초록 (Multilingual Abstract)

With the increase of income and free time, more and more people in our country would go out to travel in recent years. The shopping desire and purchasing power also become stronger among them. Great change also can be seen in the shopping behavior during travel-nowadays tourists lay more emphasis on the shopping environment and the shopping experience. In recent years, Xi’an tourism industry is developing very fast relied on its rich historical and cultural resources and a strong policy support. However, there are still some problems in the tourism shopping market in Xi’an. In order to let the tourism industry develop in a healthy way, these problems should be analyzed and resolved in time. Based on the deep exploration on the problems in the Xi’an tourism shopping market, this article has put forward a series of strategies and suggestions on how to improve the market mechanism of tourism shopping, how to improve the creativity of tourism product marketing method, how to perfect tourism shopping facility and how to improve the tourism shopping environment and service quality. The author hopes that this article could provide practical and effective suggestions to develop the Xi’an tourism industry in a healthy way.

목차 (Table of Contents)

• Ⅰ.序 论
• Ⅱ.国内相关研究综述
• Ⅲ.西安旅游购物市场的发展现状
• Ⅳ.西安旅游购物市场存在的问题
• Ⅴ.西安旅游购物市场的开发对策
• Ⅵ.结 论

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