조건부 가치측정법을 이용한 고속도로 졸음운전 교통사고 예방 캠페인 편익 추정

다국어 초록 (Multilingual Abstract)

PURPOSES: This study was initiated to estimate the benefits from the campaign to prevent drowsy driving crashes on expressways. The study was conducted by the Korea Expressway Corporation using a contingent valuation method.
METHODS : First, a questionnaire was designed for a preliminary survey. From the survey’s results, the initial willingness to pay for the campaign was determined by averaging different amounts of payments chosen under virtual scenarios in the survey. The willingness to pay data was used to find a first bid price for the open-ended method used for the second survey. After that, a primary questionnaire was designed and conducted using a single dichotomous choice question (SDBCQ). Drivers at expressway resting areas were asked their willingness to pay for the campaign. Based on statistical analysis using data collected from the second survey, the mean willingness to pay was estimated using a probability utility function. Finally, the benefit from the campaign was calculated using the estimated willingness to pay and accident data on expressways.
CONCLUSIONS : Based on the result from the contingent valuation method, the benefit from the campaign to prevent drowsy driving crashes was estimated to be 170.6 won per expressway trip. The benefit is to be paid as an additional toll. In addition, the traffic crash cost estimate is about 2,209,680,000 won less than the cost during the same period in 2014.

목차 (Table of Contents)

• 1. 서론
• 1.1. 연구의 배경 및 목적
• 1.2. 연구의 범위 및 방법
• 2. 이론적 고찰
• 2.1. 고속도로 졸음운전 교통사고 예방 캠페인
• 2.2. 관련 이론 고찰
• 2.3. 관련 연구 고찰
• 3. 설문조사 및 기초 분석
• 3.1. 설문조사 설계 및 수행 결과
• 3.2. 설문조사 및 기초 통계 분석 결과
• 4. 고속도로 졸음사고 예방 캠페인의 가치 산정
• 4.1. CVM을 이용한 편익 산정
• 4.2. 교통사고 건수를 이용한 교통사고비용 산정
• 5. 결론 및 향후 연구과제
• 5.1. 결론
• 5.2. 연구의 한계 및 향후 연구과제
• REFERENCES

참고문헌 (Reference)

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2 김장욱, "조건부가치측정법(CVM)을 이용한 보행환경개선사업에 대한 편익 추정" 대한교통학회 30 (30): 7-19, 2012

3 박상민, "조건부 가치측정법을 이용한 고속도로 졸음운전 교통사고 예방 캠페인의 편익 추정 연구" 아주대학교 2016

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7 윤대식, "교통수요분석" 박영사 2001

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9 K. J. Arrow, "Report for the NOAA Panel on Contingent Valuation" National Oceanic and Atmospheric Administration 1993

10 Jung Yoon Choi, "Estimation of VMS Traffic Information Value Using Contingent Valuation Method" The Korea Institute of Intelligent Transport Systems 12 (12): 42-52, 2013

11 한국개발연구원, "2014년도 예비타당성조사 보고서 국립아트센터 건립사업" 2014

12 도로교통공단, "2013년 도로교통사고비용의 추계와 평가" 2014