1 문화체육관광부, "한국지역축제 실태조사 Ⅰ: 2014년 기준 현황조사" 2016
2 권기대, "한국적 정(情)이 관계결속 및 관계지속의도에 미치는 영향 : 한약재 도매상을 중심으로" 한국전략마케팅학회 24 (24): 63-81, 2016
3 문화관광부, "한국 지역축제 조사평가 및개선방안 연구(Ⅰ)" 2006
4 안경모, "축제참가자의 유용적-쾌락적 동기가 만족과재방문의도에 미치는 영향: 양양송이축제 참가자를 대상으로" (사)한국관광레저학회 21 (21): 7-26, 2009
5 류인평, "축제 체험요소, 브랜드자산, 충성도 관계연구- 완주와일드푸드축제를 중심으로 -" 한국관광산업학회 42 (42): 49-68, 2017
6 김판영, "축제 방문객의 평가 속성, 가치, 그리고 만족간의 관계" 8 (8): 59-95, 2006
7 김화경, "진주남강유등축제의 문화관광이벤트의 이해" 한국사진지리학회 25 (25): 15-25, 2015
8 양길승, "지역축제의 참가동기, 지각가치, 충성도 간의 구조관계 연구 -담양대나무축제를 중심으로-" 한국관광연구학회 26 (26): 199-215, 2012
9 한승훈, "지역축제 참여동기가 만족도에 미치는 영향에 관한 연구: 고창청보리밭축제 참여자를 대상으로" 대한관광경영학회 31 (31): 81-100, 2016
10 김정준, "지역축제 브랜드자산이 브랜드충성도에 미치는 영향: 브랜드태도의 매개효과를 중심으로" 관광경영학회 20 (20): 259-282, 2016
11 신현식, "지역축제 거버넌스 구축이 축제 성과 및 발전성에 미치는 영향 연구: 횡성한우축제를 중심으로" 한국호텔관광학회 11 (11): 113-126, 2009
12 이훈, "장소마케팅과 축제연계 모형개발과 적용: 안산시를 중심으로" 한국관광연구학회 20 (20): 1-18, 2006
13 김신애, "브랜드 편익이 브랜드 카리스마 및 브랜드 충성도에 미치는 영향 : 수도권 뷰티숍을 중심으로" 한국전략마케팅학회 24 (24): 143-163, 2016
14 유종서, "방문동기에 따른 세분시장별 축제방문객 특성분석 - 경주 술과 떡 잔치 참가자를 대상으로-" 관광연구소 23 (23): 133-149, 2011
15 이재달, "문화예술축제 경연참가자의 동기요인과 만족도 간의 구조관계- 제63회 개천예술제를 중심으로 -" 한국전략마케팅학회 22 (22): 115-131, 2014
16 양정미, "남원허브축제 참가자의 참가동기가 만족도와 재방문의도에 미치는 영향에 관한 연구" 한국사진지리학회 21 (21): 101-113, 2011
17 우종필, "구조방정식 모델과 경로분석에서 측정오차가 경로계수에 미치는 영향에 관한 연구: 서비스품질을 중심으로" 한국서비스경영학회 16 (16): 161-181, 2015
18 전형규, "관광지의 특성, 관광객의 지각된 가치, 만족, 행동의도간의 관계연구" 대한관광경영학회 25 (25): 237-258, 2010
19 강희근, "개천예술제 실태분석과 개선방안" 13 (13): 193-237, 1991
20 Kwang‐Soo Park, "Visitors' Motivation for Attending the South Beach Wine and Food Festival, Miami Beach, Florida" Informa UK Limited 25 (25): 161-181, 2008
21 Ajzen Icek, "Understanding Attitudes and Predicting Social Behavior" Prentice-Hall, Inc 1980
22 Esichaikul, Ranee, "Travel Motivations, Behavior and Requirements of European Senior Tourists to Thailand" 10 (10): 47-58, 2012
23 Tak Kee Hui, "Tourists’ satisfaction, recommendation and revisiting Singapore" Elsevier BV 28 (28): 965-975, 2007
24 Josef A. Mazanec, "Tourism Destination Competitiveness: From Definition to Explanation?" SAGE Publications 46 (46): 86-95, 2016
25 Quinn, Bernadette, "The SAGE Handbook of Tourism Studies" Sage 483-503, 2009
26 Choi Kui-Son, "The Relationship among Quality, Value, Satisfaction and Behavioral Intention in Health Care Provider Choice: A South Korean Study" 57 (57): 914-915, 2004
27 Muzaffer Uysal, "Testing the push and pull factors" Elsevier BV 21 (21): 844-846, 1994
28 SooCheong (Shawn) Jang, "Temporal destination revisit intention: The effects of novelty seeking and satisfaction" Elsevier BV 28 (28): 580-590, 2007
29 Lin Hsien-Ta, "Study on Relationships among Recreational Attractions, Satisfaction, and Loyalty-Using Wushulin Recreation Park as an Example" 11 (11): 84-92, 2011
30 James C. Anderson, "Structural equation modeling in practice: A review and recommended two-step approach" American Psychological Association (APA) 103 (103): 411-423, 1988
31 Boomsma Anne, "Reporting Analyses of Covariance Structures" 7 (7): 461-483, 2000
32 Metin Kozak, "Repeaters' behavior at two distinct destinations" Elsevier BV 28 (28): 784-807, 2001
33 Marie Hélène De Cannière, "Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior" Elsevier BV 62 (62): 82-92, 2009
34 Dwayne A. Baker, "Quality, satisfaction and behavioral intentions" Elsevier BV 27 (27): 785-804, 2000
35 Roderick P. McDonald, "Principles and practice in reporting structural equation analyses" American Psychological Association (APA) 7 (7): 64-82, 2002
36 Kline, B. Rex, "Principles and Practice of Structural Equation Modeling" Guilford Press 2015
37 Kim, R. Panaguiton, "Perception on Service Quality of Foreign Tourists Who Attended the Iloilo Dinagyang Festival Ati-Ati Tribe Competition 2014" 3 (3): 90-98, 2015
38 Dodd, Tim, "Motivation of Young People for Visiting Wine Festival" 10 (10): 23-33, 2006
39 David K. Tse, "Models of Consumer Satisfaction Formation: An Extension" JSTOR 25 (25): 204-212, 1988
40 Shrout, E. Patrick, "Mediation in Experimental and Nonexperimental Studies : New Procedures and Recommendations" 7 (7): 422-445, 2002
41 Yoo-Shik Yoon, "Measuring festival quality and value affecting visitors’ satisfaction and loyalty using a structural approach" Elsevier BV 29 (29): 335-342, 2010
42 Kotler Philip, "Marketing Places: Attracting Investment, Industry and Tourism to Cities" Free Press 1993
43 Oliver, L. Richard, "Management and Evaluation of Satisfaction Process in Retail Setting" 57 (57): 25-48, 1981
44 Felsenstein, Daniel, "Local Festivals and Tourism Promotion : The Role of Public Assistance and Visitor Expenditure" 41 (41): 385-392, 2003
45 Wen-Chiang Chen, "Investigating Factors Affecting Festival Quality: A Case Study of Neimen Song Jiang Jhen Battle Array, Taiwan" Academic Journals 4 (4): 43-54, 2012
46 Richard J. Gitelson, "Insights into the repeat vacation phenomenon" Elsevier BV 11 (11): 199-217, 1984
47 Bandalos Debbi, "I tem Parceling Issues in Structural Equation Modeling: A Primer" Lawrence Erlbaum Associates 260-293, 2001
48 Mohammad A. A. Bashar, "Festival Tourism in Saudi Arabia: A Study of Image and Motivation of Participating in Janadriyah Festival" 3 (3): 45-54, 2014
49 Getz, Donald, "Festival Management and Event Tourism" Cognizant Communications 1997
50 Asunciòn Beerli, "Factors influencing destination image" Elsevier BV 31 (31): 657-681, 2004
51 Ahmad Puad Mat Som, "Factors Influencing Visitors’ Revisit Behavioral Intentions: A Case Study of Sabah, Malaysia" Canadian Center of Science and Education 4 (4): 39-50, 2012
52 Backman, F. Kenneth, "Event Tourism: An Examination of Motivations and Activities" 3 (3): 15-24, 1995
53 Jayaraman, Soh K. Lin, "Does Malaysian Tourism Attract Singaporeans to Revisit Malaysia? An Empirical Study" 5 (5): 159-179, 2010
54 Pizam Abraham, "Customer Satisfaction and Its Measurement in Hospitality Enterprises" 11 (11): 326-339, 1999
55 I. E. Schneider, "Cross-Cultural Equivalence of Festival Motivations: A Study in Jordan" Cognizant, LLC 4 (4): 139-144, 1996
56 Engel, F. James, "Consumer Behavior" Dryden Press 1995
57 Bob McKercher, "Are Short Duration Cultural Festivals Tourist Attractions?" Informa UK Limited 14 (14): 55-66, 2008
58 M. Gopi, "Applicability of Theory of Planned Behavior in Predicting Intention to Trade Online Some Evidence from a Developing Country" Emerald 2 (2): 348-360, 2007
59 Ayed Mohd, "Antecedents of Actual Visit Behavior amongst International Tourists in Jordan : Structural Equation Modeling(SEM)Approach" 1 (1): 35-42, 2011
60 Amoroso, L. Donald, "Analysis of the Factors that Influence Online Purchasing" 2 (2): 1-16, 2009
61 Yooshik Yoon, "An examination of the effects of motivation and satisfaction on destination loyalty: a structural model" Elsevier BV 26 (26): 45-56, 2005
62 Jan Møller Jensen, "An empirical examination of brand loyalty" Emerald 15 (15): 442-449, 2006
63 Churchill, A. Gilbert Jr, "An Investigation into the Determinants of Customer Satisfaction" 19 (19): 491-504, 1982
64 Michael W. Browne, "Alternative Ways of Assessing Model Fit" SAGE Publications 21 (21): 230-258, 2016
65 Hae Yeong Maeng, "A critical review of the motivational factors for festival attendance based on meta-analysis" Elsevier BV 17 : 16-25, 2016
66 Scott David, "A Comparison of Visitors’ Motivations to Attend Three Urban Festivals" 3 (3): 121-128, 1996
67 McDowall Siriporn, "A Comparison between Thai Residents and Non-residents in their Motivations, Performance Evaluations, and Overall Satisfaction with a Domestic Festival" 16 (16): 217-233, 2011
68 Richard L. Oliver, "A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions" JSTOR 17 (17): 460-469, 1980