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1 전성률, "온라인에서 양면구전이 소비자의 브랜드 태도에 미치는 영향" 한국마케팅학회 27 (27): 45-66, 2012
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3 전성률, "브랜드 위기의 유형이 브랜드 태도에 미치는 부정적 영향에 관한 연구" 한국마케팅학회 26 (26): 25-44, 2011
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7 WOMMA, "WOMMA summit 2012 announced-focuses on creating talkable brands, press release"
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