The notion of equity, or fairness, has been applied in several areas of human conduct, including business. In fact, prior research has found that employee's perceived equity is associated with several job-related responses, such as worker job satisfac...
The notion of equity, or fairness, has been applied in several areas of human conduct, including business. In fact, prior research has found that employee's perceived equity is associated with several job-related responses, such as worker job satisfaction, absenteeism, and turnover. Preliminary evidence suggests that perceived equity may be culturally based. This paper reports the results of a study that examined industrial salespeople's perceptions of organizational fairness in Korea, the United States, and Japan. Findings of the investigation indicate that salesperson perceptions vary across the three countries. Implications are also offered.