채소재배농가의 영양표시 및 농산물 브랜드 인지도 조사 = Survey on the Recognition of Nutrition Labeling and Agricultural Product Brands by Vegetable Farmers

다국어 초록 (Multilingual Abstract)

This study was performed to survey the recognition of nutrition labeling and agricultural product brands from vegetable farmers in order to draw out valuable suggestions for enhancing the strength of brand commodities in Korean markets. Questionnaires were given to the vegetable farmers who were trainees at Nonghyup Ansung Agricultural Training Institute. Percentile requency distribution was used for the descriptive analysis and the correlation between nutrition labeling and brands among famers was evaluated by chi-square test. The famers expressed high concerns on both nutritional values and nutrient contents of vegetables, but were not active to publicize their nutritional values because of the lack of knowledge for foods and nutrition related to their products. They agreed that the nutrition labeling would be effective on the sales of products but requested proper assistance such as professional advice, proper education, financial supports, etc. They were well recognized the importance of brands and the necessities for the development of their own brands and/or symbol as well as the improvement of taste and nutrition in order to distinct their product from others. They also pointed out the brand as a major factor to marketing their products and intended to have own brands although few farmers had own brands. The income levels were positively correlated to the nutrition and brand recognition. Most of those with higher income already had their own brands and used nutritional information to marketing. These results suggest that for the production and sales of high valuable agricultural commodities, it is necessary for farmers to have information and knowledge of nutrition and brands. This will eventually provide the appropriate information regarding nutritional values of agricultural brand products to the consumers.

목차 (Table of Contents)

• Ⅰ. 서 론
• Ⅱ. 연구방법
• 2.1. 조사대상 및 분석방법
• 2.2. 조사의 제한점
• Ⅲ. 연구 결과 및 고찰
• 제1절 일반 사항
• 1.1. 조사 대상자의 일반사항
• 제2절 식품 및 영양에 관한 사항
• 2.1. 생산하는 작목의 영양적 가치에 대한 관심도
• 2.2. 생산하는 작목의 영양소 함량에 대한 인지도와 함량 정보 입수 경로
• 2.3. 작목이 가진 영양적 가치에 대한 홍보
• 2.4. 농산물에 영양 및 건강관련 표시 내용
• 2.5. 영양이나 건강관련 표시의 목적
• 2.6. 영양표시가 농산물 판매에 미치는 영향
• 2.7. 영양표시를 위한 필요사항
• 2.8. 영양 및 건강관련 내용 표시에 대한 경제적 부담
• 2.9. 영양 및 건강관련 내용을 표시를 위한 지원사항
• 제3절 브랜드에 관한 사항
• 3.1. 브랜드 인지도
• 3.2. 재배 작물의 우월성
• 3.3. 타인의 우월한 농산물
• 3.4. 타인의 농산물과의 차별화를 위한 노력
• 3.5. 농산물 판매시 브랜드의 중요도
• 3.6. 독자적 브랜드의 유무 및 개발의 펼요성
• 제4절 영양 및 브랜드의 전반적인 연관성와 상관관계
• Ⅳ. 결론