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https://www.riss.kr/link?id=M11438344
London ; Philadelphia : Kogan Page, 2007
2007
영어
659.109 판사항(22)
9780749448370: US
0749448377
일반단행본
England
Adland : a global history of advertising / Mark Tungate.
x, 278 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references (p. [269]-271) and index.
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
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