비주얼메타포(visual metaphor)적 표현요소가 적용된 브랜드 커피전문점 공간디자인에 관한 연구 = A Study on the Space Design of Branded Coffee Shop with Visual Metaphor Expression Elements

다국어 초록 (Multilingual Abstract)

The management environment of today"s society has changed to competition for consumer awareness. This can be seen as a reason for placing importance on brands, not only on economic aspects, but also as an interrelationship with new intangible values as a social and cultural symbol system. For this reason, for successful marketing, consumers must manage their brand awareness. Regardless of how you use it, brand awareness and value depend on how strong you are in the consumer perception.
The visual metaphor expression element applied to the spatial design becomes a visual stimulator for consumers and influences the selection of a brand coffee shop through space tension and relaxation. Through this, the expression of the "space design," a brand coffee specialty store that applies visual metaphor to improve consumer understanding and quality of consumer life, is a brand"s essence based on aesthetic meaning.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 브랜드 커피전문점의 이론적 고찰
• 3. 비주얼메타포(visual metaphor)에 관한 이론적 배경과 표현요소
• 4. 비주얼메타포(visual metaphor) 브랜드 커피전문점 사례조사 및 분석
• 5. 결론
• 참고문헌