중국 내 외식 소비자의 외식업체 선택 속성이 고객 만족과 고객 충성도에 미치는 영향에 관한 연구 = 한식당과 자국 식당 간의 비교 분석을 중심으로

다국어 초록 (Multilingual Abstract)

The purpose of this study is to investigate selection attributes of Korea and China restaurants in China. By a convenience sampling method, total 479(245 China restaurants and 234 Korea restaurants) useable data were selected. Multiple statistical methods(factor analysis, reliability analysis, T-test, multiple regression) were used to analyze the data. The results are as follows: First, restaurant satisfaction is affected by selection restaurant attribute factors. Second, restaurant satisfaction has a significant impact on customer loyalty. Third, Korea and China restaurants have differences in customer satisfaction. Fourth, Korea and China restaurants have differences in customer loyalty.