As online shopping becomes more and more convenient, in offline retailing, the value orientation of users is more biased towards experiential consumption, and the value of hedonic shopping in shopping is more and more important. According to the servi...
As online shopping becomes more and more convenient, in offline retailing, the value orientation of users is more biased towards experiential consumption, and the value of hedonic shopping in shopping is more and more important. According to the service design method to analyze user journey map, and explore the contact point of the entertainment experience requirement that need to be enhanced in the offline retail scene of the user. Through the analysis of the case of NIKE001, in the view of emotionalized design to put forward the method for enhancing the user's entertainment experience, and hope to provide new ideas for the experience design in the offline apparel retail scene.