1 주영진, "패널자료 분석에 의한 드라마 시청자수에 대한 인터넷반응의 영향" 한국경영과학회 37 (37): 79-95, 2020
2 김지연, "온라인상의 기업 및 소비자 텍스트 분석과 이를 활용한 온라인 매출 증진 전략" 한국경영과학회 41 (41): 81-100, 2016
3 이원희, "영화공급사슬 내 성과정보와 입소문 효과의 동적상호작용에 대한 연구" 한국경영과학회 32 (32): 125-143, 2015
4 Kulkarni, G., "Using online search data to forecast new product sales" 52 (52): 604-611, 2012
5 Eliashberg, J., "The motion picture industry : Critical issues in practice, current research, and new research directions" 25 (25): 638-661, 2006
6 Dhar, T., "The long-term box office performance of sequel movies" 23 (23): 13-29, 2012
7 Balachander, S., "Reciprocal spillover effects : A strategic benefit of brand extensions" 67 (67): 4-13, 2003
8 Xiong, G., "Prerelease buzz evolution patterns and new product performance" 33 (33): 401-421, 2014
9 Kim, H., "PreLaunch advertising, online buzz and newproduct sales" Anderson School of Management, University of California 2011
10 Moe, W. W., "Online product opinions: Incidence, evaluation, and evolution" 31 (31): 372-386, 2012
1 주영진, "패널자료 분석에 의한 드라마 시청자수에 대한 인터넷반응의 영향" 한국경영과학회 37 (37): 79-95, 2020
2 김지연, "온라인상의 기업 및 소비자 텍스트 분석과 이를 활용한 온라인 매출 증진 전략" 한국경영과학회 41 (41): 81-100, 2016
3 이원희, "영화공급사슬 내 성과정보와 입소문 효과의 동적상호작용에 대한 연구" 한국경영과학회 32 (32): 125-143, 2015
4 Kulkarni, G., "Using online search data to forecast new product sales" 52 (52): 604-611, 2012
5 Eliashberg, J., "The motion picture industry : Critical issues in practice, current research, and new research directions" 25 (25): 638-661, 2006
6 Dhar, T., "The long-term box office performance of sequel movies" 23 (23): 13-29, 2012
7 Balachander, S., "Reciprocal spillover effects : A strategic benefit of brand extensions" 67 (67): 4-13, 2003
8 Xiong, G., "Prerelease buzz evolution patterns and new product performance" 33 (33): 401-421, 2014
9 Kim, H., "PreLaunch advertising, online buzz and newproduct sales" Anderson School of Management, University of California 2011
10 Moe, W. W., "Online product opinions: Incidence, evaluation, and evolution" 31 (31): 372-386, 2012
11 Ainslie, A., "Modeling movie life cycles and market share" 24 (24): 508-517, 2005
12 Hendricks, K., "Information and the skewness of music sales" 117 (117): 324-369, 2009
13 Clement, M., "Diffusion of hedonic goods : A literature review" 8 (8): 155-163, 2006
14 Hennig-Thurau, T., "Conceptualizing and measuring the monetary value of brand extensions : The case of motion pictures" 73 (73): 167-183, 2009
15 Nielsen, "Advertising and audiences:State of the media"
16 Dellarocas, C., "A statistical measure of a population’s propensity to engage in post-purchase online wordof-mouth" 21 (21): 277-285, 2006
17 Sawhney, M. S., "A parsimonious model for forecasting gross box-office revenues of motion pictures" 15 (15): 113-131, 1996