This research aims to discover the key success factors of international conferences. This research will use a variety of methods to carry out this research. First of all it will examine previous literature on the topic, such as journal articles and th...
This research aims to discover the key success factors of international conferences. This research will use a variety of methods to carry out this research. First of all it will examine previous literature on the topic, such as journal articles and theses. It will also use conference websites in order to gain information on previously held and upcoming conferences in both the UK and Korea. I will meet and question conference experts and professional Organizers in order to gain knowledge from their expertise in this area. I will also use information
from the ICCA(International Conference and Convention Association) in order to carry out this research According to the results of this research it is vital to select interesting and knowledgable key speakers and presenters when planning a conference. It is also important to select a suitable venue and to provide enough networking time for the attendees, which are also included in the success factors of conferences. Finally, when planning a conference, it is important to take into consideration any cultural differences that may affect the success of the conference. The limitations of this research include the number of respondents of the survey. More respondents would account for a more reliable data set, therefore it would be better to increase the number of respondents accordingly. In addition the interviews with conference organizers are of a subjective nature therefore this should also be taken into consideration.