온라인 오픈마켓 신뢰 메커니즘의 비교 연구

참고문헌 (Reference)

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8 조영희, "오픈마켓에서 상품정보와 판매자정보가 신뢰와 만족을 매개로 구매의도에 미치는 영향" 국제e-비즈니스학회 1 : 9-210, 2007

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58 한국온라인쇼핑협회, "2008년도 온라인쇼핑시장에 대한 이해와 전망"