DIFFERENCE OF PERCEPTION ON TOURIST ATTRACTING ATTRIBUTES BETWEEN GENERAL TOURIST AND CULTURAL TOURIST

다국어 초록 (Multilingual Abstract)

This study indicates that the cultural tourists are much more likely to have regional characteristic motives such elements of daily life and remnants of the past than psychological motives of which was perceived by general travelers. The cultural tourists is also likely to be interested in the destinations that contain history, activities reflecting distinctive regional tradition, gastronomy of food preparation particular to a region and both exterior and interior, which lends distinctive appearance to a region than perceived attributes such as cleanliness, quality of service and hospitality of the general travelers.
The attributes of hospitality, cleanliness and quality of service were significantly different between general and cultural tourists. However, the results indicate that there are significant difference with both populations of general and cultural tourists in the attributes of shopping, cost and social structure. T-test analysis shows that scenery, tradition and gastronomy were significantly different level of 0.001, while, there is no significant differences among the differences of mean of accessibility, historic sites and entertainment. This study reflects the assumption that the perceptional of cultural elements as a factor in touristic attractiveness would vary across cultural tourists and general tourists.
This study has provided a comprehensive demographic profile of cultural tourists. The results of this study indicate that there are significant differences with regard to travel behavior between cultural tourists and general tourists. In this point of view, the results suggest that those interested in this field should be aware of the significant differences that exist in executive characteristics. It is recognized the importance for particular segment and its marketing implications.