융복합 아파트 브랜드 이미지가 브랜드 애호도에 미치는 영향에 관한 연구 : 소비자-브랜드 관계품질의 매개효과를 중심으로

목차 (Table of Contents)

• 요약
• Abstract
• 1. 서론
• 2. 이론적 배경
• 2.1 아파트 브랜드 이미지 개념정의
• 2.2 소비자-브랜드 관계품질
• 2.3 소비자-브랜드 애호도
• 3. 연구모형
• 3.1 연구모형 설정
• 3.2 연구가설 설정
• 4. 실증 방법
• 4.1 자료분석 및 해석
• 4.2 결과분석
• 5. 결론
• REFERENCES

참고문헌 (Reference)

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