‘본글로벌(born global)전략’을 추구하는 벤처기업의 특성과 성과에 관한 연구 = A Study on the Born Global Venture Corporation"s Characteristics and Performance

다국어 초록 (Multilingual Abstract)

  The international involvement of a firm has been described as a gradual development process "a process in which the enterprise gradually increases its international involvement in many studies. This process evolves in the interplay between the development of knowledge about foreign markets and operations on one hand and increasing commitment of resources to foreign markets on the other."<BR>  On the basis of Uppsala internationalization model, many studies strengthen strong theoretical and empirical support. According to the predictions of the classic stages theory, the internationalization process of firms have been recognized and characterized gradual evolution to foreign markets, so called stage theory: indirect & direct export, strategic alliance and foreign direct investment.<BR>  However, termed "international new ventures" (McDougall, Shane, and Oviatt 1994), "born globals" (Knight 1997; Knight and Cavusgil 1996; Madsen and Servais 1997), "instant internationals" (Preece, Miles, and Baetz 1999), or "global startups" (Oviatt and McDougall 1994) have been used and come into spotlight in internationalization study of technology intensity venture companies.<BR>  Recent researches focused on venture company have suggested the phenomenons of "born global" firms as a contradiction to the stages theory. Especially the article by Oviatt and McDougall threw the spotlight on international entrepreneurs, on international new ventures, and on their importance in the globalising world economy.<BR>  Since venture companies have, by definition. lack of economies of scale, lack of resources (financial and knowledge), and aversion to risk taking, they have a difficulty in expanding their market to abroad and pursue internalization gradually and step by step. However many venture companies have pursued "Born Global Strategy", which is different from process strategy, because corporate"s environment has been rapidly changing to globalization.<BR>  The existing studies investigate that (1) why the ventures enter into overseas market in those early stage, even in infancy, (2) what make the different international strategy among ventures and the born global strategy is better to the infant ventures.<BR>  However, as for venture"s performance(growth and profitability), the existing results do not correspond each other. They also, don"t include marketing strategy (differentiation, low price, market breadth and market pioneer) that is important factors in studying of BGV"s performance.<BR>  In this paper I aim to delineate the appearance of international new ventures and the phenomenons of venture companies" internationalization strategy. In order to verify research problems, I develop a resource-based model and marketing strategies for analyzing the effects of the born global venture firms.<BR>  In this paper, I suggested 3 research problems. First, do the korean venture companies take some advantages in the aspects of corporate"s performances (growth, profitability and overall market performances) when they pursue internationalization from inception?<BR>  Second, do the korean BGV have firm specific assets (foreign experiences, foreign orientation, organizational absorptive capacity)? Third, "What are the marketing strategies of korean BGV and is it different from others? Under these problems,<BR>  I test then (1) whether the BGV that a firm started its internationalization activity almost from inception, has more intangible resources(foreign experience of corporate members, foreign orientation, technological competences and absorptive capacity) than any other venture firms (Non_BGV) and (2) also whether the BGV"s marketing strategies-differentiation, low price, market diversification and preemption strategy are different from Non_BGV. Above all, the main purpose of

국문 초록 (Abstract)

  기업 환경의 국제화에 따라 설립초기에 국제화를 시도하는 벤처 기업이 증가하고 있고 이러한 현상은 기존의 기업 국제화의 단계적인 모델로는 설명에 한계를 가진다. 소위 태생적 글로벌 벤처(born global venture: BGV)은 R&D 밀집도와 경쟁밀도가 높은 하이테크 산업에서 많이 나타나며 기존의 실증 연구에서 BGV의 환경 및 기업의 역량 특성과 국제화에 따른 기업 성과에 대한 연구가 진행되어 왔다. 그러나 기업의 성과의 경우 실증적인 연구에서 상호 다른 결과를 보이고 있으며 기업의 성과에 중요한 영향을 미치는 마케팅 전략에 대한 논의가 부족했다고 판단된다. 이에 본 연구에서는 BGV에 포함되지 않는 기업(Non_BGV)에 비하여 BGV가 보유하고 있는 기업 역량과 마케팅 전략의 차이 및 BGV의 기업 성과를 성장성, 수익성, 시장 성과 측면에서 분석해 보았다. 결과적으로 BGV는 Non_BGV에 비하여 기업의 지식을 활용하는 능력 및 해외 경험에서 차이를 보였으며 두 기업군이 추구하는 마케팅 전략에서도 차이가 있음을 보였다. 또한 기업의 성과 측면에서는 성장성과 시장 성과에서는 BGV가 더 나은 성과를 보였으나 수익성 측면에서는 차이가 없는 것으로 분석되었다.

목차 (Table of Contents)

• 〈Abstract〉
  〈요약〉
  Ⅰ. 연구의 배경
  Ⅱ. 태생적 벤처기업(BGV)에 대한 기존 연구
  Ⅲ. BGV의 기업 성과와 기업 특성
  Ⅳ. 실증 분석
  Ⅴ. 결론 및 연구의 한계
  참고문헌
  

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