Launching Academy of Asian Business Review

다국어 초록 (Multilingual Abstract)

It is our great pleasure to introduce to the business and consumer research community a new journal, Academy of Asian Business Review (or AABR). AABR focuses on publishing high-quality papers dealing with Asian businesses and consumers. As interests in how Asian businesses and markets continue to grow, the demand for business case studies and consumer studies on Asia has been gaining significant momentum. As the official journal of Academy of Asian Business, Academy of Asian Business Review (AABR) aims to help professionals such as academics, business practitioners, educators, and policy-makers work together to have a better understanding about Asian businesses and consumers in terms of their success factors and their cultural differences. The journal aims at publishing papers that have significant implications for both academics and business practices in starting a new business or growing an existing business in Asia.

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