멀티미디어에 표현되는 키네틱 타이포그래피의 Moving 형식에 관한 연구 -인터넷 배너광고에 나타나는 키네틱 타이포그래피를 중심으로- = A Study on the Moving Form of the Typography Expressed in the Multimedia -Focusing on the Kinetic Typography in the Internet Banner AD-

다국어 초록 (Multilingual Abstract)

At present, the human beings fall into the flood of information, not only necessary but also unnecessary, without one`s will. All of the information is mostly transferred through the typography. For centuries, the typography has been discharged the duty as a mass medium of information, but shown some differences with the former practical use resulting from the development of the medium named internet. The typography is being located a new independent media by the addition of motion owing to the development of multi-media, which was not possible faculty in a paper. However, giving undue value to the visual function in disregard of the basic purpose of the information media, the real substance has been being distorted. This thesis put forward a proposition about the function as the information media which is the basic purpose of the typography, by adding the elements of motion, space, and time on the theoretical background of the typography developed for long period of time. And it aims at how to present the meaning of the typography as an element of the advertisement in the media named the Internet banner advertisement, and what the typography derive from the moving format. In addition, this thesis analyze from all viewpoints the real case of the kinetic typography in the Internet banner advertisement, and intend to propose the upgraded target of the kinetic typography.