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이 학술지의 논문 검색
Integration of Dirichlet and Multinomial Logit Brand Choice Models
Rungie, C.; Stegeman, Y. Stockholm School of Economics 1998 p.13-32
The Application of Nonparametric Methods in Marketing
Boztug, Y.; Hildebrandt, L. Stockholm School of Economics 1998 p.33-40
A Structural Equation Modelling Approach to Assess Optimum Stimulation Level
Grande, I. Stockholm School of Economics 1998 p.41-56
A Conceptual Model of Export Sales Forecasting Practice and Performance: Development and Testing
Diamantopoulos, A.; Winklhofer, H. Stockholm School of Economics 1998 p.57-84
Competitive Market Structure and Segmentation Analysis with Self-Organizing Feature Maps
Reutterer, T. Stockholm School of Economics 1998 p.85-106
A Bayesian Segmentation Model for Target Market Selection in International Retail Markets
Ter Hofstede, F.; Kim, Y.; Steenkamp, J.-B. E. M.; Wedel, M. Stockholm School of Economics 1998 p.107-116
Klapper, D. Stockholm School of Economics 1998 p.117-128
Proposing a Decision Support System for Making Distribution Channel Decisions
Papavassiliou, N.; Archontoulis, E. Stockholm School of Economics 1998 p.129-164
A Multiloc Based Tabu Search Algorithm for Site Location
Hurley, S.; Moutinho, L. Stockholm School of Economics 1998 p.165-174
The Effects of Decision Models for the Support of Marketing Resource Allocation Decisions
Lilien, G. L.; Rangaswamy, A.; Starke, K.; Van Bruggen, G. H. Stockholm School of Economics 1998 p.175-182