중국 스마트 호텔의 이용의도에 관한 연구: TAM모형을 적용하여 = A study on the intention to use smart hotels in China: Applying the TAM model

다국어 초록 (Multilingual Abstract)

With the economic development, social progress, modern travel business increased, the hotel experience culture oriented to the taste of staying is constantly updated and upgraded, in a sense, a history of accommodation change is a history of hotel change. Modern technology development and lifestyle changes, intelligent design began to become part of people's lives, and intelligent space experience fun began to be used by modern hotels and into the lives of the majority of business travelers. Based on previous research on the attribute factors of smart hotels, this study was conducted with the purpose of examining the impact of these factors on Chinese consumers' intention to use smart hotels. Referring to various discussions in the theoretical background, a research model was designed for the influence relationship between the independent variables (selection attributes of smart hotels), mediators (perceived usefulness, attitude), and dependent variables (intention of use) of this study. This study reveals that Smart hotel managers should focus on providing and promoting the practicality of smart facilities and services to consumers. Because consumers prefer hotel intelligent facilities and software that save time, have a sense of control, are convenient, comfortable, enhance experience, and fast. The development and promotion of smart hotels has become an important breakthrough for hotels to lead consumer experience, systematizing the entire hotel's services through smart technology and information equipment. This study provides important inspiration for the business strategy and marketing of China's smart hotel industry.

목차 (Table of Contents)

• I. 서 론 1
• 제1절 연구의 배경 및 목적 1
• 제2절 연구 방법 및 범위 5
• 제3절 논문의 구성 6
• Ⅱ. 이론적 배경 6
• 제1절 스마트 호텔 6
• 제2절 호텔 디지털 전환 12
• 제3절 기술 수용 모형 15
• 제4절 호텔 선택속성 17
• 제5절 이용의도 24
• Ⅲ. 연구의 설계 26
• 제1절 연구모형 26
• 제2절 가설설정 27
• 제3절 변수의 조작적 정의 및 측정 32
• 제4절 자료의 수집 및 분석 방법 38
• IV. 실증분석 38
• 1. 인구통계학적 분석 38
• 2. 확인적 요인분석 40
• 3. 내적일관성(Internal Consistency) 및 집중타당성(Convergent Validity) 검증 41
• 4. 판별타당성（Fornell-Larckercriterion） 43
• 5. 가설 검증 결과 45
• 매개효과 검증결과 46
• 6. 인구통계학적 특성에 따른 차이분석 48
• V. 결론 49
• 1. 연구결과 요약 49
• 2. 연구의 시사점 52
• 3. 연구의 한계점 및 제안점 55
• 참고문헌 57
• 설문지 67