호텔 레스토랑 이용고객이 인식하는 다인스케이프 (DINESCAPE)서비스 품질과 지각된 고객가치 및 행동의도와의 영향관계

다국어 초록 (Multilingual Abstract)

This study was conducted in order to promote quantitative, qualitative, and consistent growth of the hotel restaurant. The conclusions of the study were drawn based on a survey for 380 customers who often use a deluxe hotel restaurant.
The aims of the study is as follows to determine the relation among the variables such as dinescape, perceived customer value and long-term relation orientation.
Results, First, hotel restaurant customers have a close relationship with intimacy, hospitality, aesthetics and customer value. Second, the Dynascape factors that customers feel in hotel restaurants can be approached from the point that space accessibility, convenience, hospitality service, and aesthetics have a significant effect on customer satisfaction Third, restaurant customers" perceived value affects customer satisfaction. Generally, the fact that the service products of the hotel restaurant have a direct effect on the customer satisfaction is proved, and the service is provided through practical preparation.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경 및 연구가설 도출
• Ⅲ. 실증연구결과
• Ⅳ. 결론 및 시사점