오버투어리즘이 도시민의 장소성 변화인식 및 행동의도에 미치는 영향 = The effects of overtourism on perceived placeness change and behavioral intention among urban residents

다국어 초록 (Multilingual Abstract)

As a city gains popularity as a tourist destination, the number of tourists visiting its major districts increases. The growing influx of tourists into these districts may impact how the city’s residents perceive them as everyday spaces. This study aimed to examine the structural relationship between Seoul residents’ perceptions of overtourism, perceived placeness change, and behavioral intention. Based on a literature review and in-depth interviews, we developed measurements, collected 499 questionnaires, and performed exploratory factor analysis, multiple regression, and step-wise regression. The results are as follows. First, we found that perceived overtourism consisted of three sub-dimensions: environmental deterioration, crowding, and touristification. Second, perceived overtourism negatively affected perceived placeness change, which subsequently positively influenced behavioral intention. Third, perceived placeness change partially mediated the relationship between perceived overtourism and behavioral intention. The current results imply that future theoretical and practical approaches to overtourism should more broadly encompass how it affects residents’ everyday lives.