For the purpose of reinforcing competitive power with foreign enterprises, this study was aimed at offering materials required to establish efficient marketing strategies by analyzing Korean ski consumers' consumptive behaviors. According to this, by ...
For the purpose of reinforcing competitive power with foreign enterprises, this study was aimed at offering materials required to establish efficient marketing strategies by analyzing Korean ski consumers' consumptive behaviors. According to this, by using Convenience Sampling Method, 1 selected as the object of the survey 600 among skiers who visited J Skiing Ground and L Skiing Ground located in Gyunggi-do in the 2002-2003 season, distributed questionnaires to them, performed a survey by interview to them, and analyzed521 skiers' behaviors of purchasing goods for skiing, As the result, 1 could obtain the following conclusions.
First, for the considerations when sports consumers purchased goods for skiing, there occurred statistically significant differences, in price, in sexes, ages, experiences and dates of using them, in design and color tone, in ages, experiences, dates of using them and skiing levels, in practicality and convenience, in ages, income levels, experiences and dates of using them, in manufacturers and their brands, in ages, income levels, experiences, dates of using them and skiing levels, and, in fashion, in ages, income levels, experiences, dates of using them and skiing levels.
Secondly, for the final determinants when they purchased goods for skiing, asa whole, practicality and convenience were shown to be highest. There occurred statistically significant differences in all parts except sexes. Thirdly, for the places when they purchased goods for skiing, it was indicatedthat, as a whole, they purchased them most in an exclusive skiing shop. There occurred statistically significant differences in all parts.