In agricultural marketing, physical distribution, which can narrow the time geographic gap between producer and consumer, has been weighted by agricultural character in itself and changes of agricultural surrounding.
The developments of several fact...
In agricultural marketing, physical distribution, which can narrow the time geographic gap between producer and consumer, has been weighted by agricultural character in itself and changes of agricultural surrounding.
The developments of several factors like production, marketing, consumption and international sector in agriculture have caused the change of agricultural physical distribution, but according to the shortage of facility and investment to these parts, farmers have paid much marketing costs and decreased their income.
So this paper has found the way to decrease marketing bill, The rationalization of agricultural physical distribution is as following. First, we should construct the rational system. which could lessen the marketing step through vertical and horizontal integration. Second, standardization of marketing instruments should be promoted in physical distribution. Third, we should construct the unit road system to manage the transportation, package, load and storage totally.
Fourth, agricultal physical distribution should be enforced to joint together. At that time, total cost in marketing will be lessened.