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https://www.riss.kr/link?id=M14380493
London : Bloomsbury, 2015
2015
영어
Graphic design (Typography) ; Kinetic art ; Credit titles (Motion pictures, television, etc.) ; Logos (Symbols) ; CRAFTS & HOBBIES ; DESIGN ; TECHNOLOGY & ENGINEERING ; Credit titles (Motion pictures, television, etc.) ; Graphic design (Typography) ; Kinetic art ; Logos (Symbols) ; Typographie ; Kinetik ; Bewegung
686.2/2 판사항(23)
9780857855336
0857855336
9780857855664
0857855662
EBOOK
England
1 online resource.
Includes bibliographical references and index.
FC; Half title; Title; Copyright; Contents; List of illustrations; Introduction; Towards a classification of temporal typography; A note on terminology; PART ONE Mapping the field: Categories of kineticism; 1 What is kineticism?; Typography in temporal media; Temporal typography; Serial presentation; Scrolling typography; Dynamic layout; Kinetic typography: Motion and change; 2 Global v. local events; Global displacement and local kineticism; Elasticity or transformation; 3 Local kineticism and fluctuating identity; Fluid typography; Metamorphosis; Construction; Revelation.
A note on false fluidityPART TWO Issues in transforming typography; 4 Illusory space: The page and screen as a virtual environment; Construction in three-dimensional space; Revelation in three-dimensional objects; 5 Legibility and asemisis in fluid typography; Legibility at the poles of transformation; A temporal relationship between word and image; Fluctuating legibility and asemisis; Asemisis and the search for new knowledge; 6Reactive and generative behaviors; Interactivity and reactivity; Generative typography: The next step in reactivity; PART THREE Case studies.
7 Fluid branding: Channel 4 and its imitatorsMartin Lambie Nairn and new forms of kinetic branding; Modularity and text/image relationships in the Channel 4 logo; Masquerade and illusion; Influence; Ident families; 8 Telling titles: The credit sequences of Kyle Cooper and his peers; Bridging the gap between typography and film; Overlaying and integration; Kyle Cooper and text/image relationships; 9 Kinetic poetry; Temporal poetry and the static page; Kineticism as performance; Fluidity in holopoetry; Conclusion; Kineticism elsewhere; Appendix: Categories of Temporal Typography; Notes.
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